Google - Collaborative Advertising

Overview

As a Software Engineer at Google, I worked on the Collaborative Advertising team, focusing on developing backend systems and APIs that power advertising products.

Key Contributions

• Managed and developed APIs for advertising products
• Enabled the launch of completely new (0-1) advertising products
• Conducted comprehensive data analysis to drive product decisions
• Designed and implemented end-to-end experimentation frameworks to validate product improvements

API Documentation

• Google Ads API: Performance Max for Retail Campaign - Sample code for creating Performance Max campaigns for retail