Collaborative Advertising

Overview

As a Software Engineer at Google, I worked on the Collaborative Advertising team, focusing on developing backend systems and APIs that power retail advertising products.

Key Contributions

• Architected scalable backend APIs that powered 0-to-1 retail advertising launches, unlocking new advertising capabilities for merchants
• Designed end-to-end A/B experimentation frameworks and telemetry to quantify algorithmic uplift and drive data-backed product decisions
• Conducted comprehensive data and statistical analysis to evaluate product adoption and optimize campaign performance

API Documentation

• Google Ads API: Performance Max for Retail Campaign - Sample code for creating Performance Max campaigns for retail